Posted at 9 Sep 2015

Interview with Sennep

The London-based studio explain how making things for fun can ultimately feed into the best kind of client work.

Talk us through the concept behind Sennep Seeds. How did the project come about?

We had a load of coded experiments sat on our server and wanted to share them for everyone to enjoy. We believe play and discovery is a crucial part of the design process. Being able to grow ideas that stem from creative coding or pure aesthetics helps us to explore concepts from a different starting point than a typical design brief.

Individual seeds can exist as playful curiosities in their own right but also have the potential to evolve into more developed projects and ultimately feed into client work.

What other projects are you working on at the moment? Do you have anything exciting coming up?

A lot of new work has landed recently and there’s some self-initiated projects in the pipeline too. BOC, the live bus departures iPhone app that we developed for Londoners, is currently in production for Apple Watch. And we have a few keen footballers in the studio so that’s been the catalyst for our latest app concept – more info on that over the coming months!

Otherwise we continue to work with Edwin Jeans, and have a really diverse mix of client projects in the studio: from interface design for a global management consulting company, to website development for some luxury residences here in London.

Playfulness and experimentation seem to be an important part of Sennep’s studio culture. What is your approach to this aspect of your work?

The freedom to experiment without a pre-determined goal beyond simply ‘playing and learning’ has proven to be an extremely valuable part of our process and culture, and it helps our work stay fresh and our skills sharp.

The freedom to experiment without a pre-determined goal beyond simply ‘playing and learning’ has proven to be an extremely valuable part of our process and culture, and it helps our work stay fresh and our skills sharp

What is the Sennep studio like?

We’ve just moved down the road from Shoreditch to Whitechapel after our old studio was earmarked for demolition. The City of London is growing fast and sadly we fell victim to the bulldozers. It’s exciting to be in our new home, a work in progress right now. Together with an interior/furniture designer, we’re working towards our dream workspace.

Do you find London an inspiring place to produce digital work?

Yes, it’s inspiring to have so many talented creatives on the doorstep. There’s so much going on in the creative and tech industries here, it’s hard not to be inspired.