Posted at 26 Aug 2015

Interview with N.J.(LA)

The LA-based team of six express their love of California and excellent web design, which sometimes involves scaring the neighbours.

Who is NJ(L.A.)?

We are a team of creatives based in Venice, California, who love Los Angeles and the diverse culture it brings. Our work ranges from print to digital and environmental; all about thinking and doing. Our current team members are: myself (Nicole Jacek), Noreen Morioka, Elena Flores, Brian Mark, Randy Cano and Gabe Ferreira.

We wish we’d filmed the reaction in the room when we clicked on your eyeball icon. Can you tell us more about this inspired idea, and where you got the image from?

We wish we would have filmed our reaction when our friend Abe was recording the scream in his car during lunch break! Our neighbors called us to let us know some crazy guy was out back screaming in his car. He was even too crazy for crazy Venice Beach people…

There is only so much you can do for a holding page, but our goal was to create something memorable and fun at the same time. The eyeball was part of our old website, we just gave it a more defined role: the role of random surprise.

What were the decisions behind the nostalgic game-style design of your holding page?

Going back to that culture comment, I think that era was a tipping point to how we all started wanting more than just a keypad entry digital experience. Or it could just be that Gabe is a video game wizard at retro shooting games.

Is there any chance we can find out a little about the upcoming site?

I wish I knew. Our creative process is trying out several directions that meet our intentions. The landing page alone was five different versions with one being refined to what we have. All I know is that we will show work and won’t have fucking bears on it (since our French intern was denied a Visa because of it on our old site).

Photo by Scottie Cameron.

Our neighbours called us to let us know some crazy guy was out back screaming in his car. He was even too crazy for crazy Venice Beach people